The Meaning of Marketing
1. Explain the difference between existing customers, target markets, and stakeholders for an acute-care community hospital.
2. Why is the idea of controlling the health care market one that is lost on health care providers? What are some of the factors that a health care marketer might have to content with that marketing professionals in other fields might not encounter? Can you explain?
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
3. What is popular culture, and how does this concept relate to marketing and consumer behavior?
4. What is the difference between C2C and B2C e-commerce?
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
5. What is a subculture? How does it differ from a microculture?
6. What is the difference between a high-context and a low-context culture? What is an example of this difference?
7. Why is it difficult to identify consumers in terms of their ethnic subculture membership?
8. What is deethnicization? Give an example.
**Please answer each questions with 150 words and 3 references
