Marketing and communication strategies

Overview: For this milestone, due in Module Seven, you will defend the specific marketing and communication strategies you have come up with to support the service you are proposing for Bellevue Hospital. In addition, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare organization that will be impacted by the service you are proposing for the hospital.

**Follow rubric Verbatim****

Guidelines for Submission: This milestone should be submitted as a Word document, 5 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

Textbook Link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks

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Textbook: Healthcare Marketing: A Case Study Approach, Chapter 9

Articles:

https://www.cdc.gov/healthcommunication/campaigns/index.html

https://www.cdc.gov/publichealthgateway/policy/legislation-regulation-policies.html

https://ajph.aphapublications.org/doi/10.2105/AJPH.2019.305001

https://ashpublications.org/ashclinicalnews/news/4660/Taking-the-Pulse-of-Health-Care-and-Politics